Hi, I’m Sara, Marketing Strategist for Authors. enthusiastic about life-giving and personality-driven marketing strategies!

I’m passionate about helping authors grow their audience and market their books in a way that’s life-giving and sustainable. My focus is on marketing for the solopreneur author who wants to write for impact and influence.

I’m a five-figure author—having published both nonfiction and fiction! You can find me writing under a pen name.

With each project, I hope to provide clear and consistent messaging—always striving for excellence and authenticity!

Sara Ward, Marketing Strategist
Sara Ward, Marketing Strategist

meet sara

Her Specialties

My strengths include strategic thinking and executing, and I provide comprehensive plans, systems and workflow for those authors who need a customized strategy for their platform growth and book launches, and provide detailed execution plans as well as messaging strategy.

Sara Ward, Marketing Strategist

Writing books, marketing strategies, and championing new authors is awesome, but my passions don’t stop there!

A few other things, I hold near to my heart:

  • my family
  • adoption
  • the beach
  • chocolate

Her Recent Projects & Experience

I worked for a marketing agency for five years learning how to help businesses and nonprofits with their marketing.

At the same time, I was also establishing my writing career, and the launch of my first book was so successful that other authors started approaching me and asking me for marketing help. From there, I started taking on author clients with marketing coaching and researching optimization. I left the marketing agency in 2021 and I’ve never looked back!

Her Education & Training

My undergraduate degree is in English Education and I have a Master’s degree in Educational Psychology/Human Development—the perfect degree for sales psychology, persuasive marketing copy and understanding the psychology of marketing.

I’ve received specialized marketing training in a variety of areas, too numerous to list here! And I’ve enjoyed participating in numerous writing conferences, marketing workshops and masterminds.

Some of my mentors include:

For all things marketing and entrepreneur, I look to Julie Chenell! She’s geared more toward digital entrepreneurs, and is very insightful.

For branding wisdom, my go-to person is Dre Beltrami.

A few others resources and gurus I adore: The Business of Writing: Kirsten Oliphant, 20 Books to 50K, Claire Taylor, Nicholas Eric, David Gaughran, Becca Syme and too many more to list here!

Did you know:
1. I adore romantic comedies!
(both books and movies)
2. I have three adopted kids (including one in heaven who was born with a genetic disease). The story of adopting our son who was terminally ill became my first book and won two book awards.
3. Before kids, I worked in musical theater, writing plays and sketch comedy.

claim to fame

I won a state playwriting award and got to see my work on stage, which was a blast!
(And totally nerve-wracking since afterward the audience got to discuss my play in front of me.)

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