MRM Project Feature: Circumspect Group, Inc. Brand & Website Design

Brand Design

When Michael Burris, founder of Circumspect Group, Inc., reached out to MRM, he already had a very clear sense of who they were and what they were called to do—so our design process focused on distilling that clarity into a strong, trustworthy digital brand.

Using elements and the overall design direction of Circumspect’s existing logo, Hallie worked to create a more professional and modern brand identity kit for CGI. The updated design leans into various blue tones and grounded neutrals to reflect intelligence, integrity, and global stability. Paired with clean, sans-serif typography, the primary logo and sub marks offer Circumspect a variety of timeless brand assets for both online and offline use.

Website Design and Development

Circumspect’s previous website primarily relied on an in-depth, client-facing PowerPoint presentation to fill its pages—so before a new design could begin, we needed to create and optimize web-ready content appropriate for a full website experience. Raejan worked with Michael to write compelling, strategic copy for each page of the new site, ensuring the language would connect with the audience and clearly highlight the benefits for churches, mission boards, and global organizations.

Once the refined content was ready to go, Hallie set to work on the website design. Their new logo and color palette struck the perfect balance between corporate readiness and missional heart, laying a strong foundation for the overall site design. Throughout the site, Hallie incorporated visual elements that reinforce Circumspect’s values—precision, discretion, and faith—while also introducing a modern take on the organization’s preferred tech-forward stock images. The homepage leads with a strong, confident statement: “Your Partner in Protecting Missionaries Worldwide,” setting the tone from the very first scroll. Each page includes strategic calls to action, prompting partnership with Circumspect through their services and through Donation opportunities.

Mandy and Hallie worked together to build out a clean, mobile-responsive layout in WordPress that would be easy for the team to manage and update over time. The site meets Circumspect’s current needs while also allowing room for future growth. As their team begins releasing new resources, briefings, and reports, the website is already structured to scale with them. We also provided premium tools and training for backend content and site management, as well as a general strategy for communicating with their new subscriber email list and providing additional resources on the site.

Circumspect Group, Inc. brings immense wisdom and conviction to their work, and we are honored to have helped translate that into a digital space that represents them well. We hope this new website empowers Circumspect to expand its impact, protect more missionaries, and continue equipping those who carry the Gospel to the ends of the earth!

What Michael had to say…

“Thanks for your excellent work. Please let the whole team know I think the product is great. Over the top! I’m so excited how this is going to help us reach more missionaries, boards, and others needing our products and services. I really feel blessed to be in this partnership with MRM.”