Sarah Frazer wears a lot of hats. She’s an author, Bible teacher, podcast host, and mom of five, and her heart in every one of those roles is helping women trust God in unexpected seasons and find rest in His presence. With a brand-new book on the way and a growing podcast, Psalms to Help You Sleep, Sarah’s website needed to catch up with everything she’s building.
The website site already had a solid foundation from a full redesign just a few years ago, so our team focused on the pages that do the heaviest lifting—her homepage, her speaking page, and a brand-new sales page for her latest release. The result is a refreshed online home that’s simpler to navigate and gives her newest work the spotlight it deserves.
About This Recent Project
Sarah came to us with a clear list of what she wanted to change. She hoped to simplify her site navigation, add a new opt-in near the top of her homepage, give her podcast a more prominent place on the site, update her featured resources, and refresh some of her headings and bio. With her new book releasing soon, she also needed a dedicated sales page ready to go.
Because Sarah’s site is so active, with regular blog posts, resources, and shop traffic, staging the entire site and pushing it back live wasn’t the best fit. Instead, we built each new page as a draft on her live site and swapped it into place once she approved it. Her readers never missed a beat while the work was in progress.
Website Design and Development
Home Page Design
Carol designed the new homepage around Sarah’s content and her existing brand palette of soft teal, light blue, khaki, and warm neutrals. The hero section now introduces Sarah as an author, Bible teacher, and podcast host, followed by her new Through the Night opt-in, a gentle Sunday-evening email that helps readers lay down the day and turn their hearts toward God before they sleep. Carol set the opt-in apart with a simple moon graphic, which ties it back to the themes of rest that run through Sarah’s newest work.
The podcast now has its own featured section on the homepage, introducing Psalms to Help You Sleep and Sarah’s co-host, biblical counselor Jennifer Holmes, with a clear invitation to listen. Below that, the Helpful Resources section was reworked with four new featured image links—Podcast, Books, Bible Studies, and Resources—so visitors can quickly find their next step. A refreshed bio section with a new headshot rounds out the page.
We also simplified Sarah’s primary navigation to Home, About, Podcast, Books, Blog, Resources, and Speaking, making it much easier for first-time visitors to find their way around.
Speaking Page Update
Sarah’s speaking content was already strong, but it needed better organization. Mandy reorganized the page so event planners can quickly see what Sarah offers and how to book her, and upgraded the inquiry process with a new custom contact form built specifically for speaking requests.
As part of this update, Mandy also designed a new speaker media kit for Sarah. It’s linked directly on the speaking page, giving event planners everything they need in one polished, on-brand download.
New Book Sales Page
The biggest addition to Sarah’s site was a brand-new sales page for He Is With Me Through the Night: Devotions from the Psalms to Help You Find Sleep and True Rest. Written by Sarah with clinical insights from Dr. Michelle Bengtson, the book invites weary readers to find true rest in God’s presence through the Psalms.
Carol designed the page to complement the book’s cover and Sarah’s site, and Mandy brought it to life with retailer links, a section for author bios, shareable graphics from the publisher, and a testimonial slider featuring eight endorsements from authors and ministry leaders. We also updated Sarah’s main Books page to include the new release and added it to her navigation, so readers can find it from anywhere on the site.
Behind the scenes, every new image was compressed and optimized with titles and alt text, and each new page was set up with basic on-page SEO through Yoast.
It’s always a joy to come alongside a returning client and help her website grow with her ministry. Sarah’s refreshed site now reflects the comfort and rest she offers her readers, and we can’t wait to see how He Is With Me Through the Night encourages women for many sleepless nights to come.
Visit Sarah at sarahefrazer.com to explore the new site, and if you’ve ever struggled to quiet your mind at night, her Psalms to Help You Sleep podcast is a wonderful place to start.
What Sarah had to say…
“It looks amazing! Thank you so much. I am so happy with how it turned out. Love it.“
Services Included in this Project
- Home Page Design and Content Flow Update
- Primary Navigation Restructure
- Speaking Page Redesign and Reorganization
- Custom Speaking Inquiry Form
- Speaker Media Kit Design
- New Book Sales Page Design and Development
- Books Page Update
- Basic On-Page SEO
Team Members Involved
Carol Poortvliet
Mandy Roberson
Find out more about these ladies and the rest of the team here at MRM: Meet the Team
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