As a pastor’s wife for many years, Barbara Mooney is no stranger to the hard work of cultivating biblical knowledge and spiritual growth. As an educator for just as many years, she has a heart to teach and mentor. Both of these passions drive Barbara’s desire to begin sharing her writings online. Through a series of coaching sessions filled with gentle encouragement and time for her own reflection, she courageously made the leap to bring her words and wisdom into the world through a dedicated online space. And we couldn’t be more proud to have helped her do it.
BarbaraMooney.com is a clean, calm, and welcoming website that reflects the heart behind Barb’s message. She’s just getting started in the blogging and writing world, and her site was intentionally built to grow with her. We designed it with simplicity in mind—perfect for anyone who isn’t ready for something overly complex or challenging to manage.
This project is a beautiful example of what’s possible when clarity meets courage—and when there’s a willingness to simply take the first step.
About This Recent Project
Coaching & Action Steps
Because venturing into the online space can be intimidating—especially when the goals feel too big to navigate alone—one of our Coaching and Accountability packages was a great first step for Barbara. Christa helped create goals and an overall plan for the website during Zoom-based coaching sessions, with accountability and check-in emails in between.
We also tailored our Brand + Website Roadmap worksheet to better fit Barb’s journey. This tool helped her clarify her messaging and overarching themes, define her target audience, and minimize the overwhelm or “analysis paralysis” that so many clients face when just starting out.
Brand Design
Due to the nature of this project’s scope, a full brand identity kit wasn’t necessary. Instead, we started small—with a simplistic logo design paired with a general style and usage guide that offers her a flexible, faith-forward visual identity—no fuss, no fluff. With a primary logo and one sub mark, Barbara has everything she needs to begin sharing her content and images online.
Mandy worked through a few rounds of color palettes and simple brand boards to hone in on a look and feel that felt comfortable for Barb. This process was a great example of a client needing to see her selections in action to confirm what truly represented her well. The visual mockups allowed us to rule out some of the original colors and fonts and land on just the right pairings for her personality and message.
Website Design and Development
We used our Start Up Website Package to create a streamlined site that invites visitors in without distracting from the content. This simplified, fixed-scope package results in the kind of website that serves beautifully in this early season—and is ready to grow alongside Barb as she steps further into her calling as a writer and encourager.
To support her as she gets more familiar with the platform, we provided our standard WordPress training videos, along with a custom Blog Post Checklist and a personalized walkthrough video. These tools equip Barbara with everything she needs to confidently manage her site’s backend. We love offering this kind of practical, personalized education—it’s one way we empower our less tech-savvy clients to see that they can do it (and we’ll be right here to help when they need us).
Barbara’s new site isn’t flashy—and that’s exactly why it works so well for her. It’s peaceful, purposeful, and packed with potential. This online home gives her space to explore, to write, and to grow—and it enables her to mentor the next generation far beyond her normal circles.
We’re so proud of Barb—not just for her beautiful new brand and website, but for the determination and faith it took to get here. After a couple of years of preparation and coaching, she took the leap. And now the world gets to experience what we’ve known all along: her wealth of knowledge and gentle leadership are worth sharing.
What Barbara had to say…
“Thank you for all your work on my website! I still can hardly believe that it’s up and live and looks so good! I love the website as you’ve designed it! All of it makes my heart so happy! Yay! It’s beautiful!”
Services Included in this Project
- Coaching and Accountability Package
- Simplistic Brand Design
- Custom WordPress Website Design and Development (StartUp Package)
- Training Videos for WordPress and the Block Editor
- Email List and Template Setup
- Site Hosting and Ongoing Tech Support
Team Members Involved
Christa Hutchins
Mandy Roberson
Find out more about these ladies and the rest of the team here at MRM: Meet the Team
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