We at MRM have had the pleasure of partnering with marketing and literary agent Blythe Daniel for many years. We have served Blythe and her agency along with many of her clients over the years, and it is always such a joy to work with anyone associated with Blythe. A couple of years ago, we were also extremely blessed to get to know Blythe’s mom, Dr. Helen McIntosh, as the two women released their first co-authored book Mended: Restoring the Hearts of Mothers and Daughters.
With the release of their second book, I Love You, Mom, Blythe reached out to us again for help updating their website to make room for this new book, a few new resources, and a blog space where she and Helen can keep sharing their hearts for restoring and strengthening families.
About This Recent Project
Updated Website Design
The original website we designed and developed for Blythe and Helen at ourmendedhearts.com was primarily a one-page sales page to promote the release of Mended, offer pre-order incentives, and showcase endorsements for the book. With the addition of a second release, and in our discussions with Blythe, we determined this was a great time to expand the website a little bit to not only make room for a second sales page for I Love You, Mom, but to also give both women an online hub to build their platforms and following as established authors and mentors.
Between the two books, the mother-daughter duo have participated in a number of podcast and media interviews and shared their passion for restored relationships through blog and news articles. The updated website design is now more of an author site for both Blythe and Helen where readers can learn about them and from them while also exploring their resources and books.
New Sales Page Design
Of course part of the new website design included creating a new sales page for I Love You, Mom. We gathered reviews for the new book release, included a sample section of this adorable gift book for moms, and displayed the social media shareable graphics Tyndale House Publishers created for the campaign.
This page design also influenced the overall site redesign as we married branding from both books together for a warm and inviting online space that will grow with the authors as their platforms and resources expand.
What Blythe had to say…
“The website looks beautiful! Thank you, Mandy and Carol, for your great work!”
Services Included in this Project
- Custom WordPress Website Design and Development
- Sales Page Design
- Blog Setup and Management
- Email Marketing Setup and Template Design
Team Members Involved
Carol Poortvliet
Mandy Roberson
Find out more about these ladies and the rest of the team here at MRM: Meet the Team
