MRM Project Feature: Tina Savant Gibson Brand and Website Design

Tina Savant Gibson is a whimsical, free spirit with a joyful heart. Her greatest desire is to encourage others and bring them joy, and she accomplishes this so well! We always enjoy working with Tina, whether it’s for social media support or coaching or a website design refresh.

It’s always fun to work with individuals who think outside the corporate box. This is our third website design project with Tina, and this one is likely our favorite. It was very important to Tina this time around to focus more on showcasing her true personality and whimsy, rather than more professional photos and static content.

About This Recent Project

Brand Design

Because this was a bit of a rebrand for Tina, we included a brand design, brand board, and style guide with the website redesign, all part of our Mini Brand Identity Package. This provided her with a primary logo design and a couple of logo variation options for her free downloads and other printables, a watermark for her social media graphics, and social media cover images to keep things consistent across all platforms.

Website Design

Tina had a very clear idea of the direction she wanted for the website design – a little retro, a little whimsy, and a lot of color. She gave us several design and site examples to start with and then offered super helpful feedback on her mood board and initial design concepts, so we were able to move through the design process quickly and smoothly. Given the great communication and existing rapport, this was a fun and “easy” design for both parties.

Tina provided several candid photographs that reflect her warm and approachable personality. Though maybe not the “typical” professional style of photos we often incorporate into site designs, these shots were definitely reflective of Tina and the heart behind her writings, and we absolutely enjoyed the change of pace. Our challenge was to create a site that portrayed her fun personality while maintaining an air of professionalism to appeal to a diverse audience and be readable on all displays. Her personal photos combined with Carol’s colorful illustrations, playful but easy-to-read font choices, and clean content resulted in a joyful brand and website design perfect for spreading joy to all who visit!

What Tina had to say…

This is the third web “refresh” I’ve done with Mandy and Carol … and this one is my favorite! I told Carol it was like she was “inside my head” … that’s how spot-on her awesome design work was to my vision! Her ideas and input were fantastic … She is fantastic! Mandy’s graciousness, patience and going the extra extra extra mile to teach and encourage this not-techie-at-all girl was amazing and appreciated! She’s the best! Honestly, I couldn’t love the website more! Thanks, y’all! BIG hugs!”

Services Included in this Project

  • Mini Brand Identity Package
  • Custom WordPress Website Design and Development
  • Branded PDF design for Subscriber Incentive
  • Custom Email and Newsletter Template
  • Welcome Sequence for New Subscribers
  • Transfer to MRM’s Managed Hosting

Team Members Involved

Find out more about these ladies and the rest of the team here at MRM: Meet the Team

This post may contain affiliate links. Read our full affiliate disclosure here.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

I accept the Terms and Conditions and the Privacy Policy

This site uses Akismet to reduce spam. Learn how your comment data is processed.