For five years, Linda Maynard and Sue Lindsey built something beautiful under the name The Sublime Soirée. Their ministry called women to the table, to the idea that God had set a seat with their name on it, that belonging to Him was an invitation worth celebrating. Their book, their YouTube channel, their blog, their speaking engagements all flowed from that central, poetic image of God as the most gracious Host.
But the metaphor, beautiful as it was, required interpretation. And interpretation creates friction. Visitors came to the website and had to work to understand who Linda and Sue were and what they offered before they could decide whether to stay. The name Sublime Soirée felt polished, maybe even a little exclusive, and that was the last thing Linda and Sue wanted.
That honest, warm self-awareness was exactly the start of what came next. After a series of brand strategy conversations, prayer, and careful discernment, Linda and Sue made the decision to move forward with a full rebrand to You’re Invited Ministries: The Extravagant Celebration of Life with God.
The new name does what the best names do, and says what it should plainly and warmly, at first glance. You’re invited. There’s a place for you here. Come as you are.
We were honored to help them make that transition real.
About This Recent Project
When Linda and Sue came to us, they were translating five years of faithfully built ministry into a clearer, more accessible form, one that could serve women more effectively in the next season of their work.
The project not only served the rebrand of the name and visuals, but also the organizational transition. You’re Invited Ministries is in the process of establishing itself as a 501(c)(3) nonprofit, and the brand and website needed to reflect that growth in vision. This wasn’t just a refresh or update; it was a repositioning, and the scope of work touched every layer of their identity.
Brand Coaching and Planning
The earliest work on this project happened in strategy conversations before a single design file was opened. Together, we worked through our brand roadmap worksheet and planning that would define everything to follow.
The core insight from that process was that Linda and Sue’s deeper mission is helping women find secure identity in Christ and then, from that security, invite others into the same belonging. The table imagery needed to step out of a headline or social media caption and become the warm, supporting metaphor beneath a clearer message.
The resulting mission statement, refined through that process, reads simply: We help women understand God’s invitations, find security in belonging to Him, and experience the joy of sharing Him with others. Everything about the new brand—the name, the tagline, the visual identity, the website content—flows from that center.
Brand Design
With the strategic foundation in place, our designer Carol took the lead on bringing the new visual identity to life through a full brand identity package including logo concepts and revisions, sub marks and use-case variations, a complete brand board and style guide, social media branding. Then Mandy finished out the brand kit with a branded email template inside the clients’ MailChimp account.
The color palette for You’re Invited Ministries carries warmth without feeling loud. Gold anchors the palette with richness and a sense of celebration. Soft blush and rose pinks bring femininity and approachability. A serene blue offers steadiness and depth and a nice contrast to the other colors in the palette. Light peach and off-white tones round out the palette with the kind of warmth you feel stepping into a well-loved home. It is, in a word, inviting.
Typography was chosen with the same care. Higuen Serif anchors headings with elegance and weight, Lora Italic adds a graceful, conversational warmth to subheadings and pull quotes, and Poppins brings clean readability to body text. Together, the type system feels polished but approachable, exactly the balance Linda and Sue described wanting from the very beginning.
Sitemap and Content Development
Linda and Sue came with a clear sense of what they wanted their website to communicate, but needed guidance for the best site and user flow. Our content work focused on shaping their material into a site experience that would guide visitors naturally from curiosity to connection.
Led by Christa, our team worked through page content and calls to action for eight key pages: Home, About, Podcast, Book, Blog, Speaking and Events, Donate, and Contact. Each page was developed through a collaborative process. We worked through our framework documents by sharing each one with Linda and Sue for review, revising in response to their feedback, and refining through several rounds of thoughtful back-and-forth.
A few intentional decisions shaped the final content direction. Because the former ministry name, The Sublime Soirée, also happens to be the title of their book, the transition was handled tactfully and strategically—visitors who arrive from old links or familiar search terms won’t be confused. The speaking page was carefully scoped to highlight four key speaking topics plus a book club option, keeping the offerings clear and the page focused. And throughout, the voice stayed true to who Linda and Sue are, keeping their warm authenticity and wisdom rooted in Scripture.
Website Design and Development
With Carol’s brand identity in hand, our website designer Hallie built out the full site design, and our developer Mandy handled the complete technical development, bringing every page to life on WordPress using the Kadence theme framework with a custom child theme built specifically for this project.
The result at youreinvitedministries.org is a site that feels like a welcome into community. The homepage opens with the site’s central invitation—You’re Invited to the Celebration of Life with Our Extravagant God—set against imagery of Linda and Sue themselves, immediately personal and warm. Gold accents carry the sense of occasion through every section. The navigation is clean and purposeful, and each page guides visitors naturally toward the things they came to find: the podcast, the blog, the book, and a way to connect.
A few finishing touches made the experience complete. The email subscription section keeps the tone of gathering and community that has always defined Linda and Sue’s ministry. Once the nonprofit application is approved, there’s room on the backend to complete the included donation setup through Zeffy, appropriate for their nonprofit status and future fundraising goals. Final launch steps included Google Analytics and Search Console setup, SEO configuration, sitemap submission, the creation of all website policies through Termageddon, and an accessibility widget to ensure the site is welcoming to all visitors.
We genuinely enjoyed our time with Linda and Sue and are so pleased with the finished product! To watch a ministry find the clearer version of what it has always been, and then to help give that version a real, beautiful home on the internet, is exactly the kind of work we love most.
What Linda & Sue had to say…
“This entire process has been an excellent exercise to fine-tune our brand. We love the design and professional look of the site and can’t thank you and the team enough for all of your efforts. We are so grateful to each of you!“
Services Included in this Project
- Brand Coaching and Planning
- Brand Identity Design Package (Logo, Brand Board, Social Media Branding, Email Template)
- Sitemap and Content Development
- Custom WordPress Design and Development
- Simple Donation and Product Setup via Zeffy
- Add-Ons: Social Media Strategy & Action Plan and Media Kit
Team Members Involved
Carol Poortvliet
Christa Hutchins
Hallie Woodham
Mandy Roberson
Find out more about these ladies and the rest of the team here at MRM: Meet the Team
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