Beth Corder came to us initially for a logo and website design to showcase her blog “Galvanized Gardens”. This was a particularly exciting project because Beth had conversed with MRM for years, gearing up to take this leap of faith into the online and social media world. It was thrilling to finally be able to bring her vision to life!
Beth had a very precise vision for her logo based off a vintage galvanized watering can she owns. She provided us with photos of the can from various angles, along with a rough sketch of her logo vision she created on her computer. As part of her overall brand image Beth created a vision board featuring her preferred color swatches, images of her favorite flowers, warm textures from linens and lace, and graphics of vintage/aged seed packets. Based on Beth’s input, we first provided her with a moodboard featuring a vintage shabby chic style of soft feminine colors and florals paired with warm, aged textures and accents.
About This Recent Project
After studying many stock photos of vintage watering cans, it was clear we could not find one as special as Beth’s own favorite watering can. So we worked some magic in Photoshop to combine some of her photos into an illustrative graphic of just the image she wanted. We added some stock illustrations of English rose blooms much like the photos Beth had pinned. And finished the logo out with elegant, vintage fonts with a slight distressing for her name, title and tagline.
We created a Galvanized Gardens brand board outlining the finalized logo, brand colors, a sub mark for Beth to use as a watermark, and brand fonts to be used in future digital and print brand projects for consistency across Beth’s image branding.
These elements were carried into Beth’s website design. Beth provided an overview of the purpose and goal of her website, which focused heavily on her blog posts. She pinpointed six areas of focus. We designed a site featuring the same vintage shabby chic style of her logo, formatted in an easy to follow layout where Beth’s readers could share in her musings of holiness, homemaking, hospitality, harvesting, and hobbies.
Beyond the logo and website design, we also designed Beth’s business card, bookmarks and a one sheet for her book proposal (which was also edited by our multi-talented team).
What Beth had to say…
Your team has done a great job helping me realize a long-time goal and I appreciate the recommendations. Thanks for the beautiful work on the designs, Carol! Perfectly Satisfied! Great job!
Services Included in this Project
- Full Brand Identity Package with Illustrative Logo Design
- Business Card Design
- Custom WordPress Website Design and Development
- One Sheet Design for Book Proposal
- Technical Support and Training
- Social Media Setup and Design
Team Members Involved
Find out more about these ladies and the rest of the team here at MRM: Meet the Team