Tammy Herzig believes in honest conversations, authentic faith, and creating a life of purpose. After a few years away from her online space, life and spiritual transformation led Tammy to rediscover her voice—and with it, a renewed message for her audience.
When she came to us, her website was dormant and did not represent the clarity or personal growth she had experienced. We were honored to partner with her to reimagine her online home and update her brand in a way that felt both familiar and beautifully refreshed.
At tammyherzig.com, visitors now experience a bright, welcoming, and authentic space that reflects Tammy’s message and personal journey.
About This Recent Project
As part of this project, we offered Tammy a coaching and accountability package with Christa designed to clarify her messaging and goals before the design process began. Christa and Tammy had worked together in the past, outside of MRM, and that connection fostered instant trust and an important level of comfort at the start of the project. Through a series of calls, guided homework, and strategic conversations, Christa helped Tammy uncover the heart of what she wanted to communicate to her audience. Together, they crafted a focused word bank and key language for the website and brainstormed a few brand tagline options—details that not only shaped the website copy but also gave direction to her overall voice and online presence.
Brand Design
We collaborated with Tammy to relaunch her brand and website, designing an aesthetic and structure that supports her return to ministry and writing. This involved a careful balance of preserving recognizable elements of her logo while bringing fresh life to her visual identity and digital presence.
Tammy’s original brand held a sense of history and familiarity for her, but she wanted a lighter, more open feel that reflected where she is now. Through our conversations, it was clear that her new design needed to visually communicate clarity and grace—core elements of her evolving message.
Hallie carefully reworked the color palette, shifting to softer tones and brighter accents. Tammy’s familiar logo was a great starting point for the design, making it easy for Hallie to refine it subtly so it feels more modern while still recognizable. The brand kit included the updated primary logo design, sub marks, an email signature, and social media images. To finish the new branding, Hallie also created a simple email template inside Tammy’s MailChimp account, ensuring that all touch points for her subscribers and followers were on brand.
Website Design and Development
Before we could begin the website design, it was necessary to finalize the copy and the flow of the pages. Through a collaborative process, Christa and Hallie worked with Tammy to translate insights from her word bank into purposeful messaging, shaping the content and intention behind each page to clearly communicate with visitors.
Using the optimized content and beautifully integrating Tammy’s new photos, Hallie created page designs that feel welcoming and full of care and intention. Once each user‑friendly page design was approved, Mandy added several of our premium plugins to complete the site development. We applied basic SEO to each page, connected Google Analytics and Google Search Console, and submitted the new sitemap to search engines.
Tammy’s redesign is a beautiful example of how a brand and website can evolve as the person behind it grows. Her renewed platform now serves as a faithful companion to her voice and message—and we are honored to be part of that transformation.
What Tammy had to say…
“It’s gorgeous! I LOVE it! I’m so over the moon about it! I was not expecting it to be ‘all that’ just because I had so little time to invest. It is WAY MORE than I expected. I was more just wanting to get rid of the old, but OMGosh, I’m thrilled! Thank you for doing such a beautiful job with this.“
Services Included in this Project
- Coaching Package
- Brand Design and Full Identity Kit
- Custom WordPress Design and Development
- Sitemap and Content Development
- Email List Update + Branded Template
- Site Hosting and Ongoing Tech Support
Team Members Involved
Christa Hutchins
Mandy Roberson
Hallie Woodham
Find out more about these ladies and the rest of the team here at MRM: Meet the Team
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