Kristen West is an award-winning Christian writer and speaker who shares hope in life’s everyday moments. Her words are honest, heartfelt, and often sprinkled with lighthearted humor, meeting readers and listeners in the midst of both life’s struggles and its joys. Whether she’s speaking at an event, leading a small group, or writing for her blog, Kristen points people to the nearness of Jesus in ways that are relatable, encouraging, and deeply rooted in Scripture.
At Kristen-West.com, you’ll find an abundance of authentic encouragement wrapped in biblical truth—often with a side of your favorite coffee.
About This Recent Project
Brand Design
This was our first time working with Kristen to create a cohesive brand identity that truly reflected both her message and her ministry. It was important that the brand felt warm, approachable, and professional, while also being versatile enough to grow with her over time.
We began by developing an aesthetic that captured Kristen’s genuine, faith-filled voice and her approachable, relatable style. Carol collaborated with Kristen to create the perfect color palette of soft neutrals paired with muted blues and rich accent tones that bring depth and personality. Clean, modern fonts were selected to keep the brand fresh and timeless, while subtle design details add an extra layer of visual interest without distracting from her message.
The final brand identity kit included a primary logo, two logo variations or submarks, a complete brand board for consistency across all platforms, and on-brand graphics for social media and email marketing. This cohesive toolkit elevates Kristen’s online presence and ensures every touchpoint of her ministry feels polished, purposeful, and unmistakably “her.” The end result is a brand that’s classic, adaptable, and beautifully aligned with the heart of her mission.
Website Design and Development
When Kristen came to us, she was ready to take her website to the next level—both in function and flexibility. Her existing site on WordPress.com had served her well, but she needed more control over design, performance, and integrations. We migrated her site to self-hosted WordPress on our host server, opening the door for greater customization, better tools, and a smoother experience for visitors.
Alongside the migration, we transferred her domain to NameCheap for streamlined management and set up a professional webmail account—ensuring that all site and speaking-related correspondence is professional and compliant with anti-spam regulations. Christa also established her email list in MailerLite, creating an on-brand email template for blog posts and newsletters. This template makes sending beautiful, consistent updates easy, allowing Kristen to focus on encouraging her audience.
Beyond the technical upgrades, we wanted her site pages to work harder for both Kristen and her visitors. Danielle and Mandy used much of the existing content as a base, guiding Kristen in refreshing and expanding the words and flow. We introduced a new Speaking page, rounding out a refined sitemap filled with cohesive, actionable content.
Once the content was finalized, we moved into the design phase. Pairing Kristen’s stunning professional photos with the brand guide Carol created made the page mockups come together seamlessly. The homepage now greets visitors with a warm introduction, inviting imagery, and clear pathways to explore her writing, speaking, and newsletter. The About page shares her story with well-structured copy and engaging visuals, making it personal and easy to read. The Speaking page outlines her topics, sample talks, and upcoming events—while prioritizing the information event planners most often need. Throughout the site, thoughtful calls to action guide visitors naturally, whether they’re booking Kristen, reading her latest post, or subscribing for more encouragement.
From the behind-the-scenes tech upgrades to the polished, professional design, this project was all about building a solid, scalable foundation for Kristen’s ministry and author journey. Now she has the tools and resources to expand her reach, grow her audience, and continue offering the kind of encouragement that meets people right where they are.
We’re honored to have helped create this refreshed online home for Kristen’s message and mission, and we can’t wait to see how she uses it to inspire and equip others in the seasons ahead.
What Kristen had to say…
“Thank you, again, for a BEAUTIFUL site!! I’m in love! Hats off to you and your team for being so wonderful and professional to work with and for producing such a high-quality, LOVELY website!“
Services Included in this Project
- Sitemap and Content Development
- Mini Brand Identity Kit
- WordPress Website Design & Development
- Email List Creation and Template Design
- (Courtesy) Add-On: On-Brand Canva Templates for Social Media
- Site Care & Hosting and Ongoing Tech Support
Team Members Involved
Randi Avant
Carol Poortvliet
Danielle Raymond
Mandy Roberson
Find out more about these ladies and the rest of the team here at MRM: Meet the Team
This post may contain affiliate links. Read our full affiliate disclosure here.
