MRM Project Feature: Reinvented by Mike Cinelli

First-time author Mike Cinelli has a passion for helping others overcome addiction and struggles and find peace in Jesus. His amazing story of faith and redemption is as inspirational as it is personal, and his deepest desire is to help others experience this same freedom.

Our associate Ariel Curry referred Mike to us here at Market Refined Media & Publishing once she completed her developmental edits and book coaching with him. Mike was looking for a partner in the publishing process who could help him rebrand his online presence and establish a platform for his message. As a business owner, entrepreneur, poet and author and a Believer, he was eager to share his story and be a valuable resource in his community, and it was an incredible pleasure for MRM to partner with him in the release of his memoir Reinvented: My Journey of Addiction and Redemption.

About This Recent Project

Book Edits, Cover Design, Formatting, & Typesetting

We enjoyed partnering with Raejan Noh for Mike’s copy and line edits. Raejan took great care to refine and polish Mike’s words to improve readability, general flow, and sentence structure. When the editor and the author are both very task-oriented, this phase of the process goes much faster and more smoothly, and that was certainly the case for the Reinvented project. Mike was appreciative of and attentive to Raejan’s input and worked quickly to approve all suggested changes.

Randi then put the final touches on the manuscript with the last proofread and her work to format the document for our designer, Nelly. Randi placed all of his Mike’s personal photos throughout the manuscript and finalized all the tiny details to be sure everything was set and ready for the interior design.

The next step was for the ever-talented Nelly to interpret Mike’s vision for the cover and translate that into a beautiful and marketable design. Mike envisioned an illustration that depicted the falling away of the “old man” or flesh and embracing newness in Christ. The wounded hands of the Savior provide a visual for the somber but miraculous feel the reader will find in the words of memoir, and the deep, rich colors used in the cover art and interior details carried over well into the brand and website design.

Publishing & Optimization

We designed and formatted Reinvented for both IngramSpark and Amazon Kindle Direct Publishing, in print and eBook. Using both platforms helps maximize opportunities for distribution and sales through most major retailers. Sara performed our standard metadata research package and created marking copy for the back cover and product description. She then fine tuned the author’s bio and provided keywords and categories to maximize the book’s reach and exposure.

Sara also created a full marketing and launch strategy for the new release, along with marketing copy for the book’s sales page, a series of email campaigns, the media pitch for publicity outreach, and several ad hooks that can also be repurposed as social media prompts and calls to action throughout all marketing efforts. Using the product information provided, Mandy created listings for the book on both IngramSpark and KDP, and an Author Central page for Mike. Once the audiobook was complete, Mandy also helped Mike publish this format of Reinvented which you can now find on Audible.

Marketing & Publicity

One of the fun parts of our marketing support for new releases is the digital assets package and content calendar. Randi uses her creativity with the design elements from the cover art and the brand design to create social media graphics, platform cover images, suggested prompts and hashtags for social posts, and a variety of captions to be shared throughout the launch process and beyond. Mike’s assets feel masculine and bold and are on par for his book’s sales page design.

For Mike’s new brand and website design, we partnered with our associate Erin Ulrich again. Erin created a mini brand kit for Mike, which was perfect for his rebrand and will serve him well in the future. Mandy and Mike also quickly finalized the sitemap and page content for his new website, in preparation for the VIP Day with Erin, which allowed us to complete his site design in just one day, ideal for keeping the project moving forward promptly.

In addition to the digital assets, new branding, and new website, our team offered support to help Mike grow his email list and online platform through a new Facebook page, the conversion of his Instagram account, and email campaigns through ConvertKit. Debi also managed the Reinvented Street Team, providing weekly challenges and encouraging Mike’s regular Facebook Lives to grow momentum for the book’s release, and Randi helped Mike coordinate several podcast and speaking appearances to build awareness of his story.

Reinvented provided vulnerable insight into a personal journey with addiction and the redemptive power found in a life of faith. We are so thankful Mike chose Market Refined Media & Publishing to bring his inspirational story to life, and we look forward to seeing how God uses his story in the lives of others.

What Mike had to say…

“Thank you so much for all your help! I think [the book] looks and feels incredible. I am so, so happy with it!! Thank you so much. It’s exactly what I could have hoped for.”

MRM Project Feature: Reinvented Publishing Project

Services Included in this Project

  • Copy, line, and proofread manuscript edits
  • Book cover and interior design, formatting, and typesetting for IngramSpark and Kindle Direct Publishing (Print, eBook, and Audiobook)
  • Metadata, category, and keyword research for IngramSpark and Kindle Direct Publishing
  • Marketing copy for the product listing and author bio
  • Product(s) and author profile setup and optimization for Amazon Author Central
  • Use of Market Refined Publishing imprint
  • Brand design, full website and sales page design, and development of new website
  • Mini brand identity package and social media branding
  • Marketing and launch strategy and implementation
  • Digit assets and content calendar
  • Street Team management
  • Publicity campaign and influencer outreach

Team Members Involved

Find out more about these ladies and the rest of the team here at MRM: Meet the Team

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