One of the things we enjoy most about our work is the opportunity to partner with nonprofits and ministries around the world. When a nonprofit is as unique and “out of the box” as Denver Street School, our partnership is all the more rewarding. Denver Street School is a faith-based, private high school serving the inner-city community in Metro Denver, offering hope for struggling students who have not found their place in traditional high schools. More than just an educational institution, DSS is a place these students can discover the love of Jesus and find motivation to build a better future for themselves.
The previous website for Denver Street School did not function well or accurately reflect all that DSS is to the community around them, nor did it offer ease of use to potential students or donors. So we were happy to step in and refresh the existing branding and create a brand new, professional website to improve the user experience for all.
About This Recent Project
Brand & Website Design
Denver Street School came to us with an existing logo and basic style guide they have used for quite some time. The logo itself was just slightly dated and had been loosely modified by members of their team over the years to meet certain use-case scenarios. As is often the case, those modifications did not necessarily abide by the brand’s standards. Carol worked with the DSS team to update the look of the primary logo and brand, keeping the elements mostly the same but with a more current style and feel. Because a full rebrand would require that all printed materials, signage, and merchandise be updated too, this was the most cost-effective way to address the brand concerns and provide the client with the items needed.
Carol also created a brand and style guide the DSS team can follow going forward so any item they create or publish online will stay true to their brand. We included branded social media cover images, along with a couple of sub mark options to complete the DSS brand kit and set them up well for all use cases.
Mandy worked closely with the Denver Street School team to create an entirely new sitemap, ensuring that the majority of the content was more evergreen, easy to navigate, and properly prioritized the key information on the website. We improved the site flow, creating a much simpler user experience and optimizing all possible SEO opportunities.
Using the new sitemap and content, Carol created fully unique design mockups for all key pages of the website, ensuring that the information and calls to action were easily accessible, attractive, and mobile friendly. Maria and Mandy then implemented these designs in the development portion of the project, integrating all third-party applications that DSS relies on and meticulously creating a healthy and functional online home for this amazing nonprofit.
Additionally, we converted the Denver Street School Google Analytics property to the new GA4 property, per Google’s recent changes, so that all visitor information can be properly tracked and used for future planning. We connected Google Search Console, submitted the new site map to all search engines, and implemented all SEO features available on the backend in the Yoast SEO plugin, as part of our SEO Boost for the DSS project.
Soley funded through donor partnerships and gifts, DSS has become a tremendous resource to students and families in their immediate community. The staff’s devotion to the Gospel and to loving well is abundantly clear. We absolutely loved having the opportunity to create a website that honors their efforts and will serve the ministry and outreach well for years to come.
What the DSS team had to say…
“The site looks absolutely amazing! We are so pleased. Everyone is loving it! Thank you! It’s amazing!”
“We’re all pretty tech-challenged at the school, so I appreciated your willingness to talk me through certain aspects of the design and what you needed from us. Communication was clear and very professional. Carol is brilliant!”
Services Included in this Project
- Brand Identity Design Package and Style Guide
- Sitemap Planning and Content Development
- Custom WordPress Website Design and Development
- Tech Support
- Hosting and Website Care
Team Members Involved
Find out more about these ladies and the rest of the team here at MRM: Meet the Team