Sarah Frazer is an outstanding Bible teacher and advocate for the power of prayer. She has encouraged hundreds of readers through her free resources, ebooks, and courses. We have worked with Sarah several times over the years to give her website a new look. With her pending new release, I Didn’t Sign Up for This, and the launch of her new courses, it was time for another website and brand refresh, to give Sarah a space fitting for her ever-expanding platform.
About This Recent Project
Brand & Website Design
During our last site refresh with Sarah, we created a logo and brand package for her. She didn’t want to completely rebrand or create a new logo design this time around so Carol simply gave the existing logo a bit of a new look, keeping it consistent with Sarah’s book cover and the new website design.
The website design took its queue from Sarah’s book cover design, incorporating fonts, colors, and textures from the final cover art. With all that Sarah has to offer throughout her website, it was necessary to keep the new design light, fresh, and clean and prioritize all of her opt-ins and resources. The homepage was organized in a way that would showcase the various areas of Sarah’s ministry, making it easy for the end user to quickly find what they are interested in, learn more about Sarah, and sign up for one of her many email sequences.
As part of the site design, we crafted a beautiful sales page for I Didn’t Sign Up for This, promoting the valuable benefits of Sarah’s book and making early orders simple for site visitors. Other additions to the sitemap included a new Resources page to highlight Sarah’s other products along with landing pages for her courses and her ebooks.
This newly completed website is warm, welcoming, and user-friendly, and it gives Sarah plenty of room to grow her ministry, assets, and audience! We love how it turned out!
What Sarah had to say…
“It all looks amazing! I am so happy with the new design. Thank you so much!”
Services Included in this Project
- Brand Refresh
- Sitemap and Content Development
- Custom WordPress Website Design and Development
- eCommerce and Teachable Integration
- Sitemap Cleanup & SEO
Team Members Involved
Carol Poortvliet
Mandy Roberson
Maria Whittaker
Find out more about these ladies and the rest of the team here at MRM: Meet the Team
