How a Weak Website Can Undercut Your Book Launch
When authors begin preparing for a book launch, their attention usually goes to the most visible pieces of the process—cover design, social media graphics, launch team coordination, podcast pitches, email campaigns. Those things matter. But one of the most overlooked parts of a successful launch is the very place all of that effort is meant to send people: the author’s website.
A website is not separate from a marketing campaign. It is a vital part of one.
