Catherine Bird is a Bible study author, speaker, and ministry leader whose heart beats for helping moms and daughters grow in faith, together. Whether through her powerful book series of Bible studies or her downloadable resources, Catherine equips families to navigate the tween and teen years with Scripture as their foundation. Her approachable teaching style, mixed with humor, honesty, and practical wisdom, creates space for authentic connection and spiritual growth.
Her mission to guide families into deeper relationships with Jesus and with each other is clear—messy buns, busy schedules, questions, and all. She brings biblical truths to the table in a way that is personal, doable, and deeply impactful. We believe Catherine’s teachings are fostering a faith legacy, one family at a time.
If you’re looking for gospel-centered tools that invite both laughter and learning, take a deeper look at CatherineBird.net.
About This Recent Project
Brand Design
We last worked with Catherine to update her brand and online presence in 2020, the year of Covid. Though the logo and brand identity kit were beautiful and exactly what Catherine hoped for at the time, this season of ministry for her brought a breath of fresh air and new perspective, so her brand needed to reflect that as well.
We started by updating her brand aesthetic to reflect the calm confidence and heartfelt encouragement she brings to every resource. Carol worked with Catherine to hone her new color palette and overall style. Together they created a warm and inviting palette of soft neutral tones, gentle blues and teals, and a clean, handwritten-style font that pairs well with Catherine’s nurturing voice. The new branding is simple and clean, using slightly more contemporary or modern fonts, her updated tagline, and a delightful watercolor detail—an element that remains consistent through every design update for Catherine.
Our brand identity kit provided Catherine with a primary logo, two logo variations or submarks, a brand board to help her keep graphics and future printables cohesive, and social media cover images for her various platforms. The end result is classic, versatile, and beautiful!
Website Design and Development
Going into this website redesign, we knew the new site would need to reflect Catherine’s refreshed branding, speak directly to her core audience of faith-filled moms, and provide simple, streamlined access to her books, digital products, and free tools.
Mandy led the content refresh, working closely with Catherine to clarify each page’s purpose, prioritize intentional calls to action, and map out a clear flow for site visitors. Every section was designed to gently guide readers to their next step—whether that’s downloading a free prayer resource, grabbing a Bible study, or subscribing for ongoing encouragement. Together, Mandy and Catherine carefully reworked the site’s copy to ensure every word felt authentic, on brand, and deeply aligned with the moms her ministry serves.
Once the sitemap and content updates were in place, the visual phase of the redesign began. Catherine’s vibrant photos from a recent shoot, paired with her newly refined brand kit, provided a strong creative foundation. Carol used these elements as a jumping-off point to craft a site that feels as warm and inviting as Catherine herself. The goal was to create a clean, modern layout that’s easy to navigate while beautifully showcasing Catherine’s heart, message, and library of resources.
Beyond the core pages, Carol also refreshed the design of several PDF downloads featured throughout the store and free resources pages, bringing visual cohesion to every touchpoint of the brand. Randi also jumped in to help recreate a suite of shareable graphics for Catherine’s latest release. Mandy redesigned and developed the new store page to be better organized, intentionally built with Catherine’s ideal customer in mind. The layout now highlights her full library of unique paid resources and clearly connects them to the companion Bible studies they support.
From the homepage, which offers a snapshot of Catherine’s ministry, to the individual sales pages for each Bible study, to the newly structured free resources page, every detail of the redesigned site reflects Catherine’s voice and heart. The refreshed branding, thoughtful content layout, seamless shop experience, and heartfelt visuals come together to form a digital home that’s welcoming, wise, and Spirit-led just like Catherine herself.
We’re honored to have played a part in creating a space that supports the meaningful work Catherine is doing, and we hope this new site serves her and the families she ministers to beautifully for years to come.
What Catherine had to say…
“The site looks incredible! It’s so exciting to be on this side of the site refresh and to see all the ideating come to fruition. Thank you to you for all of your hard work!“
Services Included in this Project
- Brand Design
- Custom WordPress Website Design and Development
- Sitemap and Content Development
- eCommerce and Product Updates
- Email List and Template Update
- Digital Product and Resource PDF Designs
- Shareable Graphics for Latest Release
- Site Care & Hosting and Ongoing Tech Support
Team Members Involved
Randi Avant
Carol Poortvliet
Mandy Roberson
Find out more about these ladies and the rest of the team here at MRM: Meet the Team
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