colors

When it comes to building a brand, most people think about logos first. But here’s the secret: your fonts and colors are just as important—maybe even more! Fonts and colors are foundational elements that shape how your brand is perceived. They do more than decorate your website or social media accounts—they communicate your brand’s unique personality and set the tone for your audience’s experience. When chosen thoughtfully and applied consistently, fonts and colors create a cohesive look that builds trust, make your content instantly recognizable, and reinforce your story, message, and mission.