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The Step-by-Step Process

Please take a few minutes to review our process and what you can expect, below. We follow the same process and steps with every MRM project and client. Some of the items listed here might not apply to your particular project with us, as is determined by the options you chose on our proposal. However, the process is generally the same. As always, please let us know if you have any questions at all!

Step One: Discovery & Research

Before any of our work begins, we will ask that you complete our project intake form and agree to our terms of service. This intake form is brief, but it helps us understand your vision and the work necessary to bring that to life. Our terms of service just help keep us all on the same page so there is no misunderstanding as we work together.

Once we receive the completed intake form, we will reach out to schedule our free discovery call. The call will give us a chance to discuss your form submission and allow us both to ask any necessary questions before moving forward. If after this initial call, we believe it’s necessary to complete a more thorough discovery process and/or brand consultations, or if you have selected any of our coaching or strategy options, we will provide you with the information for those at this stage.

After our call, we will create a proposal and estimate specific to your project. Once you accept the proposal and sign our agreement, we will request a 30% non-refundable deposit to lock in your place in our queue. This deposit is payable via PayPal, check, or credit card.

If you are placed on our waitlist or do not have an immediate project start date, we usually ask you to use this time to gather necessary direction and ideas so we are ready to move forward promptly when we reach your start date.

Step Two: Design Planning, Concept(s) Creation, and Approval

Using the information we receive from you during discovery, as well as our own research of comparable brands, we’ll provide a moodboard or vision board to set the tone for the design concepts. Implementing the feedback you provide, we will present you with 2-3 brand concepts for review and refine one style direction to create your final logo.

We will only allow two revision round(s) to the logo/brand once a style option is chosen. When your primary logo is complete, we will provide a full brand board and style guide, your primary logo, requested variations and/or sub marks, and all approved brand elements.

Step Three: Social Media and Print Branding

If social media or print branding is included in your project, we will design those items for you at this stage. We will create a cohesive and seamless look across your social media platforms, as well as business cards, stationery, and any other included items.

Step Four: Additional Brand Coaching, Strategy, or Implementation

We offer fully customizable coaching and consultation, strategy and action plan, and management and implementation options for all new or expanding brands. If you selected any of these options during our intake process, or if you choose to add these to your project scope, we will work together to create a package that works best for your goals and your budget.

We provide brand audits, which include a detailed report of your current brand presence, along with practical action steps you can manage on your own to build brand awareness. Or, if you’d prefer, we can develop a thorough brand and marketing strategy specific to you, your business or ministry, or your product or book, and our team would be thrilled to help you implement this plan to maximize your growth.

Step Five: Project Add-Ons and Final Payment

Once your beautiful new brand design is complete and optimized for success, we will send your invoice for the final payment. This invoice will also include any additional fees for revisions or project add-ons after our agreement was signed and accepted. When final payment is received, we will send over a detailed ‘Project Wrap-Up’ email, which will include any further recommendations from our team. We do recommend printing or saving this email or document for future reference. We’ll be available to answer questions or provide further assistance to you for the first 30 days after project launch. Any changes to the final files requested after the wrap-up email is sent will be billable time at our standard design or consultation rates.

Please Note: Some of these steps will not apply to all projects, and are determined by the package options chosen below.