Our Marketing Services
Marketing & Publicity
Market Refined Media isn’t your average publisher or marketing agency who simply produces a book or product, sends it out to the masses, and then cuts all ties with the author or creator. We see the big picture of each client’s platform and message, which is why we intentionally serve those who are seeking to have a partner throughout the many stages of the marketing process.
Our team has managed, created strategies, organized releases, and served behind-the-scenes of hundreds of book launches for New York Times and USA Today best sellers, award winners, celebrities, pastors, speakers, business professionals, missionaries, work-at-home moms, and many others. We give 100% to every project and know how to launch successfully!
You do what you do best and we’ll take care of the rest!
– Market Refined Media
Consultation & Strategy
We invest a significant amount of time getting to know our clients and their long-term vision and goals before creating a detailed strategy and action plan to guide all marketing efforts.
Metadata & Market Research
We perform thorough research to pinpoint the who, what, when, where, why, and how of a book to optimize the impact in Google and Amazon’ search algorithms and maximize sales.
Publicity & Launch Campaigns
We leverage years of experience, working with best-selling authors, well-known influencers, inspirational speakers, and publishing houses, in our unparalleled approach to marketing and platform building.
Website Design & Sales Pages
We create unique, attractive websites and sales pages to be brand enhancing, mobile responsive, SEO optimized, high converters, funnel oriented, community building, functional and user-friendly.
Social Media & Email Marketing
We help our clients strategize their new releases, create productive sales funnels, build email lists, target their ideal audience on all social platforms, and run successful social media ad campaigns.
Print & Video Design
We create branded print and promotional materials, lead magnets and subscriber incentives, partner resources and guides, and promotional videos, keeping all marketing efforts consistent.
Featured Marketing Success Story
MRM Project Feature: Ministry Chick Publishing Project
Melissa Mashburn is a “Jill of all trades” and has spent the better part of her adult life in some form of ministry or marketing role, or both at the same time. When Melissa joined our team a few years ago, we began chatting about an idea she had for a book on godly friendships. But, when Melissa actually began writing this manuscript, God changed the direction of her words and message, and the end result was a beautiful, deeply heartfelt guidebook for women leaders in ministry.
Our Marketing Services Include, But Are Not Limited To:
- Marketing Coaching and Consultation
- Marketing Strategy
- Launch Strategy and Management
- Launch Timeline and Checklist
- Launch Team Applicants Vetting and Organization
- Email Campaigns for Launch Team Management
- Management of Facebook Group for Launch or Street Team
- Coordination of Blog Tour Participants
- Online Platform Audits and Analytics
- Meta Data Research for Keywords, Categories, and Comparable Titles
- Niche Publicity Campaigns
- Net Galley Campaigns
- Book Bub Applications and Management
- Book or Product Review Campaign
- #Bookstagram Campaigns
- Influencer Campaigns
- Management and Coordination of Podcast Tour
- Coordination of Book Signings
- Scheduling of Speaking Tours
- Book or Product Monetization and Scaling
- Consulting for Book Launch Swag Boxes or Bags
- Sales Funnel Strategy and Coordination
- One-Page Website for Product or Book
- Full WordPress Website Design
- Design and Copy Updates for Existing Website
- Sales Page for Website
- Setup of Custom Domain for Sales Page
- Promotional Header for Website
- Promotional Slider or Banner for Website
- Launch Team Resources Page on Website
- Preorder Form with Automations for Incentives
- Application Form for Launch Team with Automations
- Blog Tour Application and/or Giveaway Signup Form
- Creation or Scheduling of Promotional Blog Posts
- Search Engine Optimization
- Site Care of Website until Release Date
- Social Media Setup and Optimization
- Social Media Audits and Analytics (Facebook, Instagram, Pinterest, Google My Business, or LinkedIn)
- Social Media Strategy and Content Planning
- Social media Support and Management (Facebook, Instagram, Pinterest, Google My Business, or LinkedIn)
- Social Media Ad Campaigns (Facebook, Instagram, Pinterest, or LinkedIn)
- Ad or Promotional Graphics
- Shareable Graphics for Launch or Street Team
- Preorder Promotional Graphics
- Preorder Social Media Cover Images
- Promotional Social Media Cover Images
- Promotional Social Media Profile Images
- Content Creation for Social Media Platforms
- Sticky Statements or Pull Quotes
- Management of Facebook Event for Launch
- Coordination of Giveaways via Blog, Social Media, and/or Email Campaigns
- Email Campaigns for Subscribers
- Email Campaigns for Launch or Street Team
- Email Campaigns for Early Buyers
- Copywriting and Blurb Writing
- Branded PDF Creation for Incentives
- Print Promotional Materials
- Partner Resources
- Graphic Design for Promotional Products
- Lead Magnets
- Video Creation and Editing
- Script Copywriting
- Book Trailers
- Podcast/Audio and Editing
- Speaker Bio Sheet Design
Recent Marketing Projects
