“Hey, congratulations on your new book!” said no stranger ever.
Books, websites, and podcasts don’t just magically appear in people’s social media feeds. New projects are strategically planned and placed so that readers and listeners will find them. Whether you are a nationally-known author or a first-time blogger people find your content because you have a well-thought-out plan.
Creating the website of your dreams is typically a sizable investment of your time and your finances. As with any other purchase or investment, it’s necessary to routinely care for your website to keep it healthy and functioning well.
Let’s talk about what exactly a site care plan is – what’s included in a care plan (and what’s not) – and why you really should have one.
Is your social media exploding? Are you reaching your target audience with what you post and share? Or… Are you throwing whatever you can find out there to see what sticks?
If your social media feels more like a frat house kitchen with spaghetti noodles on the ceiling, instead of a well-put-together display of what you offer, it’s time for you to make a plan!
How many unopened emails did you delete this week? If your inbox is anything like ours, it’s filled with marketing and sales materials you’ll never read because – (1) who’s got the time? and (2) … it’s boring. Create something your subscribers look forward to receiving. How do you do this? We’ve got a few ideas!
Branding your business or ministry is an important first step to overall success. We spend much of our time teaching clients the importance of branding and what all that entails. One thing we repeat often is that your brand is so much more than your logo – your brand identity should reflect all of who you are and what you offer.
Just when I started to get used to the Block Editor… We’re sure that’s what a lot of our clients are thinking as we announce…